Aiming to promote Madeira internationally, positioning it as an active holiday destination of excellence, blessed by an inimitable natural beauty, Madeira Tourism is conducting another advertising campaign in various Eurosport spots: on TV, on the internet and on mobile phones, whose platform has a daily reach of about 26.5 million viewers and users.
With this promotional action, Destination Madeira aims to attract all active holiday lovers by demonstrating its enormous potential and excellent conditions for the practice of outdoor activities, against a lush nature background. This year, in addition to a microsite entirely dedicated to Madeira, banners and promotional TV spots, Eurosport channel displaced a film crew to the Region to produce an on-the-spot television programme broadcasted in 59 countries and in 20 languages.
Discover a more active Madeira on Eurosport, in www.madeira.eurosport.com
Source: Madeira Tourism