DouroAzul Wins Prestigious World Travel Market Global Award

Portuguese river cruise operator DouroAzul has won a prestigious World Travel Market Global Award in recognition of its expansion in the Douro Valley region and the city of Porto, over the past 12 months.

World Travel Market, Head of Marketing & Communications, Micaela Juarez presented the award to DouroAzui Owner Mário Ferreira alongside Publituris Editorial Director Carina Monteiro yesterday, 4 November, at WTM Global Awards.

The Awards give WTM’s Official Media Partners – which represent key travel industry media around the world – an excellent platform to congratulate and recognise those companies and individuals that have made the greatest contributions to travel and tourism in their region for that year.Three nominations from each media partner were judged in September by a panel of three, including an independent body, a representative of WTM and the relevant media partner.

The award for Portugal was judged by Micaela Juarez, Head of Communications, WTM; Tom Jenkins, Chief Executive, European Tour Operators’ Association; and Publituris Editorial Director Carina Monteiro  - Portugal, the Official Media Partner.

DouroAzul offers a wide range of services, including luxury river cruises, sightseeing tours to cities such as Porto and Lisbon and helicopter trips. Founded in 1993 with one ship, DouroAzul has become the leading river cruise operator in Portugal and one of the top 10 river cruise operators worldwide.

In 2012, DouroAzul’s hotel-ships carried 14,000 tourists from 39 countries, helping the Douro become one of the top river cruise destinations in the world.

The company also invests in promoting the Douro region and at the christening gala of its two new ships in May, it featured stars Sharon Stone and Andie MacDowell as the ships’ godmothers, and singer Michael Bolton.

 “We are always looking for different, innovative products and DouroAzul has successfully integrated river cruising with an escorted tour programme. This is an achievement to be celebrated,” said Juarez.

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